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Key Points
- Selling assisted suicide to “historically marginalized communities” is a difficult business, because it tends to kill prospective clients and smacks of eugenics. Compassion & Choices, the nation’s largest and most active assisted suicide lobbying group, has found a new way to remedy this. It has enlisted the help—and data—of a trusted brand: the Alzheimer’s Association.
- It’s a bizarre fit. While the Alzheimer’s Association spends considerable resources to overcome what it describes as “the stigma” of Alzheimer’s and dementia, the CEO of Compassion & Choices, Kim Callinan, has described dementia as “a fate worse than death.”
- Compassion & Choices was known as the Hemlock Society until the group’s support for fellow member Jack Kevorkian—and his increasing number of so-called mercy killings—tainted the brand. While the Hemlock Society celebrated Kevorkian’s actions, the Alzheimer’s Association issued a statement in opposition, noting that “we must … affirm the right to dignity and life for every Alzheimer patient and cannot condone suicide.”
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