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Anheuser-Busch has lost more than $6 billion in market value in the days following its promotional partnership with transgender social media celebrity Dylan Mulvaney, with its shares falling amid a nationwide backlash against Bud Light.
Shares of Anheuser-Busch Inbev have dropped nearly five percent after Dylan Mulvaney announced the Bud Light deal at the beginning of the month, wiping out $6.65 billion of the company’s market capitalization.
The partnership has instigated a nationwide backlash against the beer brand, with sales taking a significant hit across several states.
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