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Anheuser-Busch is starting to realize that its dive into the pool of wokeness was a major mistake. As RedState reported, sales of Bud Light have crashed since the beer brand decided to celebrate Dylan Mulvaney’s supposed “365th day of girlhood” by printing his face on the side of a can and making him a brand influencer.
Things have gotten so bad for Bud Light that all advertising for the beer has been suspended until top executives can evaluate what in the world happened here and how to move forward. Of course, we know what happened. A far-left vice president of advertising got hired and immediately nuked the company with its most loyal consumer base. Namely, white men who aren’t really into the whole “man pretending to be a young girl” thing.
Now, the CEO of Anheuser-Busch, Bud Light’s parent company, is speaking out directly.
Anheuser Busch has finally released a statement, and it’s just as clumsy and stupid as the marketing stunt that got them into this mess in the first place. pic.twitter.com/XUndM2b6qh
— Matt Walsh (@MattWalshBlog) April 14, 2023
That is a statement that is going to make absolutely no one happy, and it’s another in a long line of missteps that Anheuser-Busch has made since the beginning of this controversy. When speaking of conservative reactions, it’s nice that CEO Brendan Whitworth is admitting his company got involved in something it never should have been involved in (he described it as a divisive issue). Yet, the statement lacks any direct admission that the Mulvaney stunt alienated customers.
Further, why has the executive at fault not been fired yet? She’s cost the company millions of dollars at this point. Is performance not a factor for the upper echelons of Anheuser-Busch? Whitworth says some good things about bringing people together, but when there’s no action following his words, it comes across as an attempt to brush the entire ordeal under the rug.
As to left-wing reactions, we know what those will be. Anheuser-Busch has just unleashed a whirlwind with its half-hearted apology over Mulvaney, and now they will take incoming from the LGBT lobby, bolstered by a mainstream press that does not take kindly to companies that don’t toe the line.
And you know what? Anheuser-Busch deserves it. These major corporations keep trying to pander to the left, often spitting in the face of their customers in the process. Why refuse to learn the lesson? Why let far-left cultural insanity rule the day instead of good business sense? We know why. Because these companies are scared to death of the backlash they’ll receive.
Bowing to the woke mob was their choice, but in this case, Anheuser-Busch has done nothing but lose its customer base while still infuriating the far-left they were trying to appease. In the end, I don’t feel the least bit sorry for them.
The opinions expressed by the author are their own and do not necessarily represent the views of ThinkCivics.com.
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