Key Points
- “You also asked us about our levers for reducing virality of vaccine hesitancy content,” wrote a Facebook staffer, whose identity was redacted.
- “As you know, in addition to removing vaccine misinformation, we have been focused on reducing the virality of content discouraging vaccines that does not contain actionable information.”
- “This is often-true content, which we allow at the post level because it is important for people to be able to discuss both their personal experiences and concerns about the vaccine, but it can be framed as sensation, alarmist, or shocking.”
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