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First, it was Hershey’s, then it was Bud Light, and now, Jack Daniels is the latest brand this year to be facing a boycott over claims the company has “gone woke.”
Social media users have taken offense to the whiskey brewer’s “small town, big pride” campaign in which it teamed up with drag queens from Ru Paul’s Drag Race—despite the campaign being nearly two years old.
The row over LGBTQ+ brand ambassadors is symbolic of a wider debate about drag shows and their exposure to children. Critics have expressed concerns over Drag Queen Story Hour, readings for children by drag performers at libraries. Tennessee, Jack Daniel’s home state, was the first to pass a drag show ban in the presence of children over concerns about their sexualized content. The law has since been temporarily blocked by a federal judge.
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