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Senior executives at Bud Light parent company Anheuser-Busch were reportedly not informed about the company’s partnership with transgender influencer Dylan Mulvaney, with one source claiming the move “was a mistake.”
Earlier this month, Mulvaney revealed a partnership with Bud Light, sharing an image of a personalized beer can depicting Mulvaney’s face. In the days that followed, a spokesperson for the company confirmed the partnership stating Mulvaney was just one of “hundreds of influencers” the company worked with in order to “authentically connect” with consumers.
An unnamed source for the company has revealed however that “no one at the senior level” of the company approved the partnership with Mulvaney, which has seen the company lose roughly $6 billion since the announcement, according to a report by the Daily Wire.
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