A new independent survey shows the polarizing way in which The Salvation Army’s recent anti-racism campaign has affected support for the international charitable organization.
The poll of 1,200 registered voters conducted this week by Rasmussen showed a dramatic 24 percent drop by respondents seeing The Salvation Army in a “very favorable” light since its introduction of its “Let’s Talk About Racism” initiative.
Specifically, when asked about how they see the organization now that it has incorporated training that “America is a structurally racist society,” 23 percent of respondents said they view the organization “very unfavorably” while 21 percent answered they see SA in a “very favorable” light. That’s compared to 45 percent of those who answered they have a “very favorable” impression of the organization when asked how they viewed the organization in general, and without the new initiative. Only 5 percent said they viewed SA “unfavorably” when sharing their perspective generally speaking.
“The fact that it (the ‘Let’s Talk About Race’ initiative) caused 42 percent of respondents to both be more likely and less likely to donate suggests extreme movement caused by [Critical Race Theory] (CRT) ideology,” said Kenny Xu, president of Color Us United, which advocates for a race-blind America.
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Additional Reading:
Salvation Army Goes Woke, Tells Whites To Offer ‘Sincere Apology’ For Racism
Salvation Army’s Donors Withdraw Support in Response to Racial ‘Wokeness’ Initiative
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