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Target CEO Defends LGBTQ Kids Clothing Amid Boycott Calls: ‘The Right Thing For Society’

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Target’s top executive dismissed the social media uproar over the retailer’s new line of LGBTQ-friendly kids clothing, saying that marketing the products are good for business and “the right thing for society.”

Outraged shoppers posted videos and images on social media showing bathing suits that offer “extra crotch coverage” as well as rainbow-colored onesies for infants and children.

Other offerings that raised conservative hackles include T-shirts that say “Pride Adult Drag Queen ‘Katya,’” “Trans people will always exist!” and “Girls Gays Theys.”

On Fortune’s “Leadership Next” podcast last week, Target CEO Brian Cornell was asked about the backlash to “woke” capitalism, which has also engulfed iconic beer brand Bud Light as well as entertainment giant Disney.

“I think those are just good business decisions, and it’s the right thing for society, and it’s the great thing for our brand,” Cornell said.

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