Key Points
- Disney’s stock price is on pace for the steepest decline since 1974, having fallen 45% this year.
- The last-ditch 2022 effort to bolster the company – the release of the “Avatar” sequel – has met with a respectable, but hardly impressive, reception at the box office. Director James Cameron said the film needed $2 billion in sales to break even.
- Disney+ also has struggled, losing $1.5 billion in 2022 alone.
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